Different engagements. One way of working.
My work is organized around three stages: clarify what matters, build what’s needed, and evolve the brand over time. Depending on the engagement, I can lead the full process, embed with a team, or step in where I’m most useful.
Ways to Work Together
Brand strategy or identity project
A defined engagement to clarify positioning and build the identity system underneath it - from naming through guidelines.
BEST FOR: FOUNDERS AND TEAMS WITH A CLEAR BRAND PROBLEM TO SOLVE.
Fractional brand leadership
Part-time senior brand leadership for companies that need direction but are not ready for a full-time hire. I set priorities, guide teams and partners, and keep the brand moving as the company grows.
BEST FOR: GROWING COMPANIES THAT NEED EXPERIENCED BRAND LEADERSHIP ON A FLEXIBLE BASIS.
Hands-on design
Senior-level design and production within an existing brand. I can step in across campaigns, digital, print, photography, and video, working directly with your team from concept through final execution.
BEST FOR: TEAMS THAT NEED EXPERIENCED DESIGN CAPACITY FOR A DEFINED BODY OF WORK.
Full-time brand leadership
Full-time creative leadership inside the company - setting direction, building the team, and protecting the standard as the business grows.
BEST FOR: COMPANIES READY FOR SENIOR, HANDS-ON BRAND OWNERSHIP.
Not sure what fits?
Tell me what you’re trying to solve, and we’ll determine the right shape together.