XPLOR
XPLOR is Sunflare’s recreational solar brand. The work shown here comes from my nine years at Sunflare—four as Creative Director and five as VP of Brand Strategy and Marketing, where I created and led XPLOR as it grew to more than 80 dealers worldwide and revenue increased 300% by year three.
Leges Motus
Leges Motus is an automotive apparel brand I started after nine years at Sunflare to push my skills by building and running something independently. Through it, I expanded into e-commerce and apparel production while learning how to use AI effectively across research, concept development, and execution.
UBE X ICE
UBE x ICE is a concept for a modern halo-halo brand designed to introduce the Filipino dessert to a broader audience. I developed the positioning, identity, service model, packaging, and retail experience.
Spada Scura
Spada Scura is a premium rifle-furniture brand pairing walnut with machined aluminum. I developed the positioning, identity, products, packaging, photography, and launch from the ground up.